This course examines the leadership and management skills needed to succeed in starting, managing and growing a small business. Students learn about the challenges of being an entrepreneur/small business owner, examining the advantages and disadvantages, the risks and rewards. Students develop an understanding of business ethics, strategic planning, small business marketing concepts, stakeholder relationship management, basic accounting principles, and administrative processes. Topics studied include the various types of small business ownership, from startups and franchises, to buying an existing business or taking over a family owned operation. Other topics include how to research and write a business plan and identifying sources of financing.
Area
              Management
          Course Number
              MGT 216
          Semester Offered
              F/S
          Credits
              3
          Prerequisites
              Placement into college level English