Logos & Templates

All official college entities should follow these brand guidelines. For assistance or with special requests, please contact Institutional Communications (khutner [at] qcc.mass.edu).

Logo usage: Safe Space

• Safe space around the logo assures that it has maximum visibility and impact wherever it is used.  As illustrated, the height of the Q icon in the logo is the standard unit of measurement in calculating the safe space.
• The height is always relative to the size of the logo being used.
• The safe space on each side of the logo should be equal to or greater than the height of the Q icon.
• Do not violate this space with any text or graphic elements

The QCC Logo

• The four color logo is for full-color applications, such as brochures, flyers, websites, posters, brochures, letterheads, and business cards.
• A one-color logo is for single-color applications such as fax cover sheets, promotional items, documents printed on black and white laser printers, etc.
• The logo may be reduced to 1.5 inches wide
• The logo must always be legible
• Do not distort, reposition elements, or alter parts of the logo in any way. If you need to resize the logo, please only resize using the corner handle of the image (Microsoft Word), rather than the sides, as this will distort the image. In Photoshop or other image programs, pressing shift while resizing will keep image proportions.

Logo file types

• The logo should always be displayed in as high quality as possible, preferably using a vector format when available.
• All reproductions of QCC’s logo or mascot must be approved by the Office of Institutional Communications

Printing

• For full-color printing, use CMYK colors (Known as “process colors”) as per file specs.
• Each PMS color has an associated CMYK color, i.e: 2945C = 98, 74, 4, 0. See color printing 101.
• PMS Stands for Pantone Matching System –A print industry standard for color matching. “C” = coated, “U” = uncoated, “M” = matte, for the different types of paper.
• Please note that the four-color QCC logo cannot be reproduced using various screens of PMS 2945C.

One color logo:

• If the logo is being printed on materials where PMS 2945C will not be highly visible, a solid white or black logo is acceptable.

QCC Wyvern

The mythological dragon-like creature that is QCC’s mascot has a very distinctive look. As many of you know, QCC not only has a logo, but also has a mascot, the Wyvern. Over the years the lines have become blurred in the way in which the Wyvern and the logo have been used.

In collaboration with the Executive Leadership team, we have devised clear usage of both the Wyvern and the logo moving forward. The Wyvern will now exclusively be used for athletics, sports teams, Student Life and clubs, while the QCC logo will be used for academics, workforce development and other program-related areas.

This style of branding is similar to the way most colleges and universities use their logo and mascot and presents a more professional and collegiate way to represent QCC. Branding is an important part of the identity of any business, college or university. It is what is most identifiable, yet when branding becomes watered down it causes confusion and ineffectiveness.

Wyvern Colors

• PMS 2727CV blue
• PMS 130C orange

Additional Elements

For questions regarding logo usage, please contact swhitters [at] qcc.mass.edu.