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Jo-Serena Rodriguez

Marketing Consultant | Worcester

When Jo-Serena Rodriguez started at QCC, she wasn’t even sure she would finish. Now she credits her success as a marketing consultant to the academic foundation built at Quinsigamond.

“Soon after my first marketing course, I became active and engaged on campus and day-by-day built my self-confidence,” she said. In 2005, Ms. Rodriguez graduated from Quinsigamond Community College with a degree in the Business Transfer program, which led to her attaining a bachelor of science in business administration with a concentration in marketing from Worcester State University in 2007. She is the first in her family to receive a college degree and has paved the path for her siblings to follow.

She started her career at the YWCA Central Massachusetts as the Marketing and Resource Development Associate soon after graduating college. Shortly after arriving at the YWCA, Ms. Rodriguez took the lead role in a number of special initiatives for both the local and regional associations, including its young women’s leadership program and economic empowerment programming.  

A champion for empowerment, she is actively engaged in the community and supports many local efforts to empower women and Latinas. Within the past year, she has given her time Girls CHOICE as a Board Member. In this role, she manages Girls CHOICE brand and collateral, and provides creative direction for events and fundraising.

She grew up in Worcester, Mass. As a first-generation American, a teen mom, and a high school drop‐out, life looked grim at 16.

“When QCC took me in to its community, it provided me with an amazing foundation that has supported every drop of success I have earned. From the organizational structure to the real-life professors, every step was aimed at providing me with a solid educational experience, which prior to, I had none,” she said. “Quinsigamond inspired me. It put me on the pathway to success; it opened my eyes to the world and opportunities around me and changed my family’s future.”

Ms. Rodriguez was recently named an Alumni Guardian by Quinsigamond Community College, for her service to the community and the college. To help celebrate QCC’s 50th anniversary, the college is naming 50 guardians who have made a difference in their lives and the lives of those around them.

Quinsigamond Community College is still seeking nominations from the community. Read more about the Guardians and find out how to nominate someone at

Ms. Rodriguez is a marketing consultant for local business as well as a graphic designer for online businesses.

In 2009, Ms. Rodriguez was named to Worcester Business Journal’s 40 Under 40 List, and in 2012, she was named to Pulse Magazine’s 12 to Watch in 2012 –both lists annually recognize up‐and‐coming leaders.

In the past, she has been involved in Center for Women Enterprise, Adelante Worcester, ALPFA, Planned Parenthood LM, YWCA New England and Central Massachusetts Housing Alliance.

“Someone asked me the other day which organization I thought was the best in the city and without hesitation I said Quinsigamond. My hope for QCC is that it continues to be the most valuable resource in the city. I hope it continues to be a community where every student has a chance,” Ms. Rodriguez said.